Tiger Beer Streats Street Food EventBrand Activation
Earlier this summer we had the pleasure of working along side some very talented people to create a pop up dinning experience for Tiger Beer Ireland.
Chan Hon Meng, whose Hong Kong Soya Sauce Chicken Rice and Noodle food stall in a food court in Singapore last year became the first hawker stand to earn a Michelin star, was being flown over to tantalise the taste buds of Dublin locals.
Taking inspiration from the back alleys of Singapore as well as keeping a strong, graphic, contemporary twist on the setting to visually communicate the brand.
H&G used deconstructed hanoi lanterns, neon tube lights, food truck DJ booth, MDF chip board tables, neon wire seating, asian banners and bespoke neon tube light and laser cut back drop signage. To compliments the food, atmosphere and beer for a few evenings over the course of the event.