The Hop House 13 Brand ActivationBrand Activation
H&G Creations we’re approached by Wilson and Hartnell and Hop house 13 lager to help them create a series of events that would travel across the city. The series was call “The Hop House” a clever play on their names, they were looking to create a fun, playful, brand awareness activation for the lager. We we’re given three locations to transform into hoppin’ house parties, we looked to create different areas of a house with scenic backdrops that felt like the different rooms or you would find in a house.
Looking to incorporate The Hop House branding into all elements of the event styling, we successfully transformed The Bernard Shaw outdoor area, The Wigwam basement and Whelans top floor into hoppin’ house parties for all guests who were lucky enough to snag tickets to enjoy the live music and food pairings on offer at the event.
Photography: Erica Coburn