APPLEMAN'S AREA @ EP FESTIVAL
Applemans a new cider brand that just launched last year was looking to create a bespoke brand awareness area at electric picnic 2018. They were looking to collaborate with H&G to help them achieve an oasis like space in the main arena, a place to sit with friends in a comfterable relaxed space and gather yourself amidst the high energy atmosphere of the rest of the festival.
We really wanted guests to feel like they had stumbled across a secret orchard, a comfortable, stylish, laid back 70’s vibe in the middle of a gorgeous field. We were able to achieve this through the use of festoons, low tables that allowed guest to be seated on the ground. Soft persian rubs in brand colours and super cosy sheep skins and cushions. Giving guests the opportunity to lounge around and listing to some of the amazing vinyl collections being played on a custom built sound system.